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Jacket Red

Posted on Saturday, March 26, 2011 in Mens Clothing

Jacket Red
Jacket Red

Gallup’s annual Governance poll revealed that Americans distrust for mass media (at 43%) continues its four-year decline and it at the lowest levels for the last four decades. Possibly this may help to explain why printed newspapers, commercial television, cable and radio stations are facing a continued challenge to increase sales.

Another interesting fact within this poll is a subgroup of college educated individuals with incomes in excess of $75,000 who face the greatest trust decline of any groups. This is a trend that should be monitored along with the one of more time (13 minutes) is now spent online securing news. In 2000, this behavior was according to Gallup “nil.”

What this means for sales people is if your potential customers or prospects are distrustful of you or your products and services, this may cause them to rethink their decision making process to find alternatives. If those alternatives meet their wants, then this may affect how they perceive the value of you, your products or services. This reflective process probably will not increase sales for you.

For years it has been said people buy from people they know and trust. Today, that sales statement or truism may need to be revised to people buy from people they know, trust and who provide value if the goal to increase sales is to be achieved This may make relationship selling a little more difficult because value is determined by each individual. Sales Training Coaching Tip: Why Choose This Book.

To overcome what appears to be an ever growing distrust factor trend may require an integrated solution through these actions:

  • Review your strategic plan
  • Revisit your values statement (business ethics)
  • Describe the behaviors as demonstrated by your values statement
  • Update your target market research including both demographics and psychographics
  • Research your specific ideal customer profile
  • Reconnect with current customers and past ones to listen for any possible trends of buyer’s distrust or buyer’s remorse
  • Make necessary course corrections as new information is received and relevant to your overall business and sales goals

Of course, you may also need to ask yourself these three questions as part of that review process as well:

  1. Who do you know?
  2. Who knows you?
  3. Why would someone want to know you?

By demonstrating high business ethics through your positive core values statement, you can build trust, delineate value of your products and services, increase sales and be the Red jacket in the sea of gray suits

Free sales skills assessment.

Executive consultant and sales coach, Leanne Hoagland-Smith, partners with forward thinking leaders who want a NEW status quo. Call 219.759.5601 CDT USA to have a quick chat about the desired results you are seeking.

Discover sales success with this sales book, Be the Red Jacket in the Sea of Gray Suits, the Keys to Unlocking Sales Success.

How much is the red zipper Jacket that Michael Jackson wore in The Beat it Music video?

I want to know how much is the original red zipper Jacket that Michael Jackson wore in the Beat it music video.

MJ gave the jacket to a 14 year old named David Smithy

David was dying of cystic fibrosis and Michael gave him two gifts – the red Beat It jacket MJ wore in the video and the black sequinned glove he had worn to the American Music Awards earlier that year.

David’s name also appears in the thank you list on BAD.

The New Red Jacket Support Vehicle

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Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

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