Black Polo
Black Polo
One of the biggest mistakes I ever made selling promotional merchandise was to offer one of my best customers at the time brilliant prices for black polo shirts printed with bright colours. At the time – as a novice – I didn’t see why it would be a problem. It seemed so straight forward! It wasn’t.
I had just started up in business and to put it mildly, I was broke. When I say broke I mean not a penny in bank and lots of debt from starting up the company. To make bad things worse, I had to pay my suppliers up front in those days because my company was too young to get credit.
I only mention this now because I sincerely felt bad when I had to tell my customer that I had misquoted and had to charge quite a lot more for her shirts. These days I would just eat the costs, but back then it wasn’t an option.
Do you know what happens when you print a black shirt bright red, blue, green and yellow? If you do not use a flash screen, the colours will look terrible. The red will be a dull rusty colour, the yellow would be a dark yellow. I think you get the idea.
A flash screen is used to print a bright white shape in the shape of the logo or information you are printing before printing bright colours onto clothing. It makes it possible to print a bright red logo on a black shirt because you are essentially printing onto a white background.
The job that I misquoted had about twenty little logos. They were to be printed on the sleeves, the back and front. It was probably one of the most expensive printing jobs I have ever come across and that was before I had to add on the expense of the flash screens and white underlay print.
Unfortunately – and understandably – the customer when elsewhere.
I am writing about this novice mistake of mine because the cost of flash screens or even the fact that they are required is often an unexpected expense. It is easy to look at promotional gifts catalogues, write down the prices and then proceed to place an order without realising the limitations.
There is a way of voiding the use of flash screens. To do so, however, you would need to look at a Pantone book to choose your print colours.
Bright colours and darker fuller colours have very little white in them. These colours do not print well on any dark background regardless of the product. If you hold a Pantone book upright, the middle colours down to the bottom colours are the colour to avoid. The colour at the top are better for printing onto dark colours.
Lighter colours have more white in them. The mix of the white into the colour makes it print much better on darker backgrounds.
If Pantone matching of bright colours on dark clothing is essential, your printer will need to use flash screens.
Yes, it will be more expensive but the end result will be much better.
You will find a massive selection of promotional clothing at http://www.compugift.co.uk.
We can offer you the advice you need to get the best results. All of our promotional merchandise is offered at reduced prices.
Mention this article and receive and additional 5% off.
Dan Toombs is the author and Managing Director of CompuGift Limited – a leading online source for promotional merchandise.
Who is that gorgeous man on the new Black Polo commercial?
He is on the new television commercial for Black Polo Cologne the music is great also from Burt Bacharach
I think his name is nacho. figueras. He is a real polo player. My ex plays polo and I’ve met Nacho twice.
check out the link. we may be talking about the same guy.
http://a820.g.akamai.net/f/820/822/1d/i.ivillage.com/townandcountry/style/polo2.jpg
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